Reddit will be bigger than digg
Conde Nast, bought Reddit today. Yes, it’s big news. Yes, it’s not Digg. Yes, I think this will be bigger than Digg. Here’s why.
Already Reddit has licensed it’s technology to other companies, leading off with Lipstick.com as a test site for Conde Nast. After proving that the technology works, they have now sold the four person company (That’s a quick flip, good for those guys) and licensed their technology to other companies. The largest of these companies being Gawker Media. Reddit’s technology designed for social control over which stories get shown and moved up a list will fit in GREAT with most of Gawker’s sites. I read Deadspin, ValleyWag, and LifeHacker the most, but occasionally glance at some of their other sites. All of these sites have alot of readers and allowing those readers to push stories in front of eyeballs in a quick manor and ON that site, will lead to more return visitors and more eyeballs viewing their ads.
I think having this control within your site, even if it is linking out to other stories, will prove to be a huge success for those who license the technology (as well as Conde Nast) as it drives more traffic. How many times a day does a digg reader check the site, I would imagine the number is high. If I can check Deadspin and see what other stories those people are reading, I’m hooked. It will all be topical, and it won’t be controlled by the majority computer geek crowd that currently controls digg.
I hear that one of the main reasons Reddit, was aquired before digg had to do with control. Reddit, was going to allow others to license their technology and digg, did not want to do this. I think digg, could still be aquired for more than Reddit, but I think Conde Nast got a very sweet deal that will change alot of sites in the near future.
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