Is Podcasting dead?
It seems like last year that Podcasting was the next great thing, the Twitter of last year (but without the crazy growth, just the hype). We are part of a web where you never know what the next thing as opposed to the next flame is. Podcasting provides(d) a way for people to host their own radio (or tv show) and push it out to everyone via the internet and iTunes. There are some great podcasts out there, but I’m not sure how many there can be, especially moving forward.
We’re moving to a more and more personalized web experience. That is what poscasting was supposed to give us, a radio show, that I can listen to, when I want to listen to it, about things I want to listen to. The problem here is time. Podcasts take time to listen to and time to create. Yes, I listen to tech podcasts, marketing podcasts, magazine podcasts, business podcasts, but they just take to long to listen to. I may listen to them in the background, but I only take away a few key points from every hour of content that I listen to. Is this the end of podcasting or am I just to picky?
Could we create more personalized podcasts? Podcasts that are relevant to your school or your neighborhood? Relevant to your business, your company, or your specific vertical (HR, marketing for X, sales for Y)? I don’t know, but I think if podcasting wants to become a bigger medium we need more segmentation and shorter shows. Is there a group out there that will create even smaller niche podcasts, and could it be sustainable at all? If podcasting continues in it’s current form I see it fading to black (does that work for an audio analogy?).
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Comments
Thanks for turning me on to Podcast … I wouldnt say it is Dead … Ive already downloaded about 100 hours of Greatful Dead music and I figure there is about 1000 hrs more to go… Thanks ….. Any Dead Heads out there I been loading off of KOPN ; a radio show in Missouri.
Peace
Glad that I helped you find some new technology to find some old songs. It’s ironic that I asked the question if podcasting was dead and now you’re using it to get music by “The Dead.”
I think I might flip-flop on this decision and say that podcasting is not dead, it was just overhyped.
Would UTube be considered a shorter segmentated podcast??? Just a thought …
But I dont know what a podcast actually is? Ill look ….