Bringing together two of Seattle’s best brands…
Combining two local brands that a person loves does not happen very often. There is the Pyramid Brewery across the street from Safeco (I love the Mariners not the insurance company), but I haven’t been able to buy a Venti Starbucks Americano while shopping for jeans inside Nordstrom yet. Come September though two brands that I’ve been a fan of for many years will combine forces and offer something unique for each company.
Jones Soda won the rights to pour and sell their beverages inside of Qwest field, home of my favorite NFL team, the Seattle Seahawks. This is a huge deal. Jones is the first non Pepsi or Coke soda maker to earn the rights to pour their drinks at a NFL stadium. A 90 person company is taking out two companies that combined run almost all soda fountains in professional and collegiate sports. I don’t drink pop very often, but I will at the next Seahawks game I can guarantee you that. On top of the fountain drinks Jones will also be selling plastic bottles with pictures of the Seahawks and their fans inside the stadium and will print these same pictures on their widely distributed glass bottles as well.
I think this is a real win-win for both parties involved. The Seahawks get a unique product on the market and in their stadium which will help create an even better gameday experience. Jones will get the publicity, which is already HUGE for this decision, and will also be exposing their product to a potential 70,000+ people ten weekends a year on top of all the people who hear the news stories. Also, they’re both Seattle companies so all the better.
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