Deadspin’s New Look
Falling in line with the rest of the Gawker blogs Deadspin today changed their look. WOW. Most of the changes didn’t bug me that much other than one cheap gimmick, fishing for page views. Deadspin gets a ton of traffic daily and has really shown other companies (ehem, ESPN) that sports blogs are something to take seriously. What they did today was add a "read more" link about 100 words into each post forcing the reader to go onto the next page to read the rest of the entry. The change really annoyed me for a few reasons.
First, they don’t need the page views other than to pat their stats and increase their ad revenue (more page views more CPM $’s)
Second, the loyal readers don’t want to have to view 20 pages (10 stories a day, two page views per story) to get the humor from Deadspin.
Third, it’s just annoying.
So I wrote Will Leitch, and too my surprise he wrote back saying that he was with me and that the changes wouldn’t last long. The "read more" button was used less and less as the day went on, it was great to see. Also, to have Will actually respond shows that he’s running a great show over there as I’m sure he probably got 100’s of emails on the site redesign. Let’s hope I can have the same issue with my redesign.
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