http://www.otiskimzey.com/2007/07/26/why-is-starbucks-changing-to-2-milk/ What is OK? Mon, 21 Dec 2009 23:23:58 -0800 hourly 1 http://wordpress.org/?v=3.0 http://www.otiskimzey.com/2007/07/26/why-is-starbucks-changing-to-2-milk/comment-page-1/#comment-292 Big Fat Deal » Gotta Love The Bux Thu, 30 Aug 2007 14:33:35 +0000 http://www.otiskimzey.com/2007/07/26/why-is-starbucks-changing-to-2-milk/#comment-292 [...] Otis Kimsey has an interesting anecdote about Starbucks CEO Howard Schultz and the issue of milk: One part in [the Starbucks book] that struck a chord with me was when Starbucks wanted to introduce non-fat milk as an option. Howard would not budge on even offering non-fat as an option until he went in and observed a store and how many people asked for non-fat milk while wearing workout clothes. He still said that they would not change the default milk from whole because whole milk is what lattes are supposed to be made from (through his experiences in Italy). [...] [...] Otis Kimsey has an interesting anecdote about Starbucks CEO Howard Schultz and the issue of milk: One part in [the Starbucks book] that struck a chord with me was when Starbucks wanted to introduce non-fat milk as an option. Howard would not budge on even offering non-fat as an option until he went in and observed a store and how many people asked for non-fat milk while wearing workout clothes. He still said that they would not change the default milk from whole because whole milk is what lattes are supposed to be made from (through his experiences in Italy). [...]

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