Application Evangelism…through free stuff
Now after working in the sports industry in the past and having way to many shirts that don’t fit I have learned the simple lesson of saying no to free crap. Today however, I was unable to say no to the free shwag being handed out buy Guy Kawasaki. He’s a popular tech evangelist, who started his own site, Truemors.com. So far he has taken alot of hear for the site, but I’m still waiting to see what comes of it.
Truemors has since launched a Facebook application, and now to help with the spread of the app. Kawasaki is offering a signed copy of his book to the first 200 people who install the app., invite friends, post some "truemors" and send him an email. At first I laughed at the notion of Guy using his book, his autograph, and his tech celebrity to help spread Truemors on Facebook, but when I thought about it I figured it is a great idea. Imagine the 200 people who get books sign up, they invite 10 friends each, they have a 20% success rate. Those people invite a few friends, soon you will have 10’s if not 100’s of thousands of people who will have at least seen one friend join truemors in their news feed. Not bad. Now lets hope I was in the first 200 and get my autographed copy of The Art of the Start.
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