Another Seattle company getting into book sales…
No, not Amazon. Nope, not Starbucks. Nordstrom has announced that they will be selling and publish a children’s book this Christmas season. You know what? I think it will actually work.
Nordstrom has such a personal connection with most of its shoppers that the customers will trust their person shoppers recommendations. In contrast to Starbucks selling top sellers, this book will be exclusive for Nordstrom, which will also make it special for those Nordstrom moms that spend their days trying to find something to buy. On top of this, the stores will also be using characters from the book to help decorate this holiday season, bringing even more recognition to the book.
I know it’s just one book, and I don’t think it can grow much from that, but I think ONE, and only one, book is a great idea for Nordstrom to sell during the holiday season. Now it comes down to execution.
[Nordstrom adds story to Christmas canon]
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