A Beaver Plane
Horizon Airlines, which is based out of Seattle, has decided to paint four of their planes to match the four major universities in Washington and Oregon. I’m most excited about the Beaver plane, and very uncertain how I would feel if they asked me to get on a duck plane. I know that there are people that give much more money than I do to their respective schools and I wonder how they would react to being asked to board their rival schools plane.
Now if I could request to fly from PDX to SFO on the Oregon State plane to watch the Emerald Bowl I would love it.
So is this a worth while marketing move by Horizon or will the painting and eventual repainting (and a few upset customers) be more than the stunt was worth? It shows that they’re a Northwest brand and says that they support the Northwest, but to me it seems to be a little to much effort for how uch positive PR it will produce. Of course, I don’t know how much painting a plane like this costs and maybe it’s not that big of an effort.
[Article with all the planes and the press release]
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From what I recall reading, the cost to paint a plane is quite large - getting rid of previous paint job + adding new paint. The universities are not paying for the paint jobs, which should take 10 days each. 10 days to paint 1 plane…wow.
I would think $50,000 - $100,00 per plane easily.
As for not wanting to get on X teams plane, I would think that it would be a more comical situation than anything since they will gladly take your money and have you leave the flight because of being opposed to flying in a Duck or Wazzu painted plane.