Things I hope Starbucks announces today
I know most people usually do this with Steve Jobs, but I’m a big fan of Starbucks and am really looking forward to the coming announcements from Howard on what the future holds for Starbucks.
Here are the things I am hoping to see unveiled today. Some I think we might see, some might be wishful thinking.
- Clover’s in every Starbucks. Or at least in higher volume stores. (The Clover is a machine that Starbucks has been test marketing in a few stores in Seattle and Boston that makes a fresh coffee press in 1 minute. It makes great brewed coffee that is similar to a french press.)
- Anew customer loyalty plan of some kind. Not a typical buy 10 get 1 free, but hopefully something new and innovative.
- More coverage. It’s a tough move to make, but Howard Behar made the move when he was working with Howard and it certainly paid off. Having more than 2 people actually working of the first hour and and last hour of operations seems to be key.
- An actual make your own Starbucks Card, not just put a few words in a template.
- That they will close….(I don’t know 75%?) of their license stores when the contracts run out. It would take awhile for this to take place, but it has to start somewhere. It has ruined the coffee experience and guided people in the direction of not seeing a difference between Starbucks and McDonalds coffee.
I think those would be some good first steps and I hope to see something along those lines later today. Any other ideas?
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