Gary Vaynerchuk; great marketer, good guy.
Gary Vaynerchuk: Great Marketer, good guy.
Gary Veynerchuk just created a “day.” I guess that is what you would call it. No he didn’t creat April 3rd, 2008, but he did create “Good People Day ‘08.” What does that mean? Well I don’t really know, but what I do know is that it’s a great idea, and a great marketing tool.
Yesterday Gary asked his fanbase on twitter, facebook, wherever to help spread the word on his newest video. The idea presented in the video was that he was thankful for the good people out there. That the good people will be who succeed in this new tech world and that the good people need to be pointed out and thanked. He urged people to blog about the good people in there life, in the tech world, and just spread the word on who should be rewarded for being a good person.
Well I think that it’s a good idea to spread the love and for Gary V. it’s a great marketing tool. He has been spreading his name, growing his brand, and most of all just being a genuine guy. I’ve never met him, but he just comes across as a guy who takes time for others, through his twitter, through his IM convos, etc. He’s not above the commenters on his blog, or the people that send him twitter messages. I mean, I’ve gotten two IM’s and a twitter reply from him, not bad for a guy who said that yesterday he recieved 500 IM’s in 5 seconds! So if you think about it, all Gary Vaynershuck is doing is sharing his ideas and his insight with others. Why is he doing it? Well I think it’s just who he is, but as a bonus it’s helping him get to know new people and also grow his personal brand.
So today, on Good People Day ‘08, lets just think about those that have helped us out. Those who have helped us become who we are today and that have been genuine people. Be it friends, family, co-workers, mentors, whatever. The good people in our lives are the ones who make the biggest impact on us and help us to grow into who we are. So to all the “good people” out there, thanks for the impact you have made in my life.
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