Nordstrom has such a personal connection with most of its shoppers that the customers will trust their person shoppers recommendations.  In contrast to Starbucks selling top sellers, this book will be exclusive for Nordstrom, which will also make it special for those Nordstrom moms that spend their days trying to find something to buy.  On top of this, the stores will also be using characters from the book to help decorate this holiday season, bringing even more recognition to the book. 

I know it’s just one book, and I don’t think it can grow much from that, but I think ONE, and only one, book is a great idea for Nordstrom to sell during the holiday season.  Now it comes down to execution. 

[Nordstrom adds story to Christmas canon]

I just picked up the Football Prospectus 2007, which does the same thing for football by taking a totally new approach to the stats that really matter in the game of football.  I haven’t even opened it up yet, but I can’t wait to see what they have in there about the Seahawks. 

Thinking, doesn’t there have to be a way to look at business acquisitions?  Investing?  Hires?  Something big in the business world that has always been viewed a traditional way… I bet if some people take the time to look at things from a different angle, within the next 5 years there will be a totally new system being adapted on how to do some of these key processes. 

Any ideas which vertical will be the first to determine a new way of thinking?  My guess…VC.