Nordstrom has such a personal connection with most of its shoppers that the customers will trust their person shoppers recommendations.  In contrast to Starbucks selling top sellers, this book will be exclusive for Nordstrom, which will also make it special for those Nordstrom moms that spend their days trying to find something to buy.  On top of this, the stores will also be using characters from the book to help decorate this holiday season, bringing even more recognition to the book. 

I know it’s just one book, and I don’t think it can grow much from that, but I think ONE, and only one, book is a great idea for Nordstrom to sell during the holiday season.  Now it comes down to execution. 

[Nordstrom adds story to Christmas canon]

As you read a few days ago I was wondering about the t-shirt business.  Where that started was that I bought a shirt from Mothering Hut the other day, and am very happy with the purchase.  Mothering Hut makes niche sports t-shirts and has been promoted on a few very popular sports blogs.  They make funny shirts and sell everything through Spreadshirt.  I wonder how much money they are making and if there is a market for one of these stores to be affiliated with each sports city? 

Ohh, and if you’re wondering, this is the shirt I will be wearing the next time I go to a sporting event.

My friend Lach sells (?) a few shirts through Spreadshirt while I’m on the subject.  I’m a big fan of the the Forks shirt he’s selling.