It was fun to be back at Qwest and watching football in person.  One thing that I was looking at, from a business side that had nothing to do with football, was how the new Jones Soda partnership would be working out.  Something that I’ve never seen at a professional sports game before was sampling of the sodas that they sell inside the stadium.  Jones does have a long way to go to make people comfortable buying their drinks as opposed to the well known sodas typically found in a stadium.  I think it will take a little while for them to make people comfortable ordering a bright green, green apple soda, or a bright blue lemonade soda drink.  I hope that it goes well for them and spreads to them earning more business outside of the stadium as well. 

One unique observation that I heard at the game was, "They all taste like they would go well with alcohol, but not by themselves."  Hmmm, another possibility for a partnership Jones?