Matt Leinart to endorse a crazy item
Matt Leinart, the rookie quarterback for the Arizona Cardinals who graduated last year from USC is hated by many NFL fans for being to much of a pretty boy. Well I guess his agents know that he has already been typecast for many reasons (being soft, being with Paris Hilton, being the biggest sports celebrity in LA as a college student) and have decided to play into that demographic. Leinart will be a new sponsor for Icelink Watches, who make very large and very sparkly diamond watches. We’re not talking Rolex, or Tag Heuer, we’re talking male version of, well, Paris Hilton style watches.
I wouldn’t do it as an agent, but I guess you have to know your clients and know who likes and does not like them and play into that demographic. I wish Leinart the best as his decision to return for his senior year of football probably cost him about $12 million dollars, makes everyone else’s tuition seem pretty small doesn’t it.
